Grupo Peñafiel is among the largest beverage companies in Mexico, with over 60 years of history and a large portfolio of products. Controls more than 50 leading brands as Peñafiel, Clamato, Squirt, Aguafiel, Crush, Dr Pepper, Snapple, Canada Dry, Schweppes, among others, has more than 300,000 points of sales. Its business model integrates all value chain stages from the product creation to production for end consumers.

The greatest difficulty for Grupo Peñafiel was to provide reliable and detailed information to support key indicators for decision making. The system used previously was obsolete.

MyABCM is a very attractive tool with many notable benefits: automated processes through the interface, performance efficiency, tables importing, cube exporting, technical support, and flexibility to adopt internal changes without the need to hire a consulting company, among others...

Currently the process takes 2 days, a significant improvement compared to the 15 days required in the past before the MyABCM implementation. Thanks to the sophistication and detail of information received from the analysis tool, there is now a better control of costs and profitability of Routes, Market, Brands, Channels, Regions, Customer, and other dimensions.