The purpose of many companies in the information collection process is to convert the raw material into useful data, so that they can be used for making decisions and thus achieving their goals.
However, some tools are needed to improve this collection. Analytical intelligence is one example of procedures that can help the company achieve this goal.
Aiming to explain what it is and how it can help the business, we’ve prepared a small guide on analytical intelligence. Check it out!
What is analytical intelligence?
Basically, analytical intelligence is the detailed analysis of the information collected by the company. The purpose of this verification is to have accurate information on the business processes, that is, to acquire references that will later help in planning actions and strategies.
In other words, in analytical intelligence raw data is converted into useful information. Note that this data can be collected not only from company processes, but also from external sources.
Why is it important?
Analytical intelligence is important because it provides the material needed for the company management to make more informed decisions. In that sense, just collecting the data and saving them without any kind of analysis is a useless process.
There must be a tool that can assess the quality of this information, in order to know what is worth keeping or not. Therefore, it is a great ally for the development of strategies, projects and objectives.
What are the benefits of Analytical Intelligence?
Now, let’s take a look at some of the benefits of analytical intelligence. Keep reading!
1. Identifying customer needs in advance
With the analytical capacity that this type of tool brings to the company, it will be much easier and quicker to realize when there is a demand from your customers.
For example, suppose that, thanks to it, the company found out that there is a viral video of a famous person using your product. Production sectors can quickly prepare themselves for the increased demand, as they were able to collect and analyze the information about this video earlier.
2. Knowing what customers really want
One of the great advantages of analytical intelligence is that it can assist in obtaining information from different channels. That way, it is possible to serve customers from various places, as well as collect data of their demands and, thus, to be able to serve a greater number of people and obtain more profits.
3. Improving process management
This tool can be very useful for managing operation processes, which helps to prevent problematic situations, such as products lost in inventory, logistical failures, and even unnecessary expenses.
This is because the management will have important information about the routine of operations and data already analyzed, which will help to understand what is wrong with them.
4. Evaluating the goals for the operation management
Another advantage of using analytical intelligence is to have more data control. That way, setting the goals from this accurate information is a much safer procedure. They are exact, which is why the search for more accurate results is ensured.
We have seen how analytical intelligence is a very helpful tool for transforming into important information the data that supposedly does not have a definite usefulness and might be crucial for the company’s processes.