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CRM and ERP: get to know their advantages and how to choose!

CRM and ERP: get to know their advantages and how to choose!

Managers of large companies are always looking for smart solutions to optimize the results, tasks and sectors of the corporation. In an effort to have more reliability and automate processes, we have two options: CRM and ERP.

These systems are capable of ensuring a better development of many routine activities. However, companies have distinct needs and conditions, which must be taken into account before making any kind of investment.

Although both offer benefits for your company, each of them has some important and unique characteristics. Keep reading this article to understand a little more about the advantages and how to choose CRM or ERP.

What is ERP and what are its advantages?

ERP (Enterprise Resource Planning)  is a type of management software aimed at data integration, which allows daily processes, such as billing, cash flow, purchase control, inventory, accounts, expenses and tax collection, to be carried out more efficiently.

That way, you can have information flow and control in a single system, allowing total management, control and solid foundation for decision-making in all sectors of the company. In addition, the main advantages are:

  • greater agility in the performance of projects and processes;
  • expense reduction;
  • practicality to manage a large volume of information and data;
  • optimization of time;
  • lower incidence of human errors.

What is CRM?

CRM (Customer Relationship Management) is a solution aimed at internal management, more precisely at strategies for sales, marketing and even customer relationship.

For that purpose, it operates in the identification of the best strategies and in methods indicated to increase your sales, protects the company’s confidential information, and can also improve your services or products. What are the advantages of investing in this type of system? Check it out:

  • increased sales;
  • best strategies according to the business;
  • agility in finding documents, information and data;
  • optimization of the team training process;
  • expense reduction;
  • increased productivity.

After all, is it worth it?

Absolutely! When CRM software and ERP management systems are chosen according to the business’s needs, the company can stand out in relation to the competition and process efficiency.

In addition, this kind of investment may increase the articulation capacity of your sales team, which facilitates decision-making and allows carrying out improvements in cost reduction and marketing strategies to boost sales.

How to choose?

CRM and ERP are systems with different objectives; the ERP is aimed at financial control and CRM is aimed at consumer management. That being said, both of them can be implemented in the corporation.

CRM is critical for companies in the sales industry, whether it’s products or services. Therefore, it is very useful at all stages of the enterprise, even in those in which the managers are already looking for improvements and growth. In turn, the ERP system is necessary for all businesses that seek efficiency in resource management.

Both CRM and ERP software should be seen as smart investments for your company. After all, for any type of business to stand out in the market and grow healthy, you need to adopt strategies to improve your sales team and have complete control of the entire financial situation.

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