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Predictive financial analysis: what is its importance in decision-making?

Predictive financial analysis: what is its importance in decision-making?
Business woman sharing and discussing graphs with colleague sitting around the desk.

If we asked any administrator what power they would like to have if they were a superhero, they would certainly answer the power to predict the future. Anticipating events is an invaluable asset in decision-making, and with predictive financial analysis, you don’t have to be a superhero to do it.

In the information age, using tools such as Big Data and Data Analytics to collect and process data is crucial for a smarter management. By analyzing histories, signals and trends, it is possible to make a predictive analysis and actually be able to predict the future of the company’s finances.

In today’s post, we will explain what predictive analytics is, how it works, and its main benefits. Let’s begin?

What is predictive financial analysis?

As we mentioned above, the predictive financial analysis uses historical data from the business and the market, as well as the knowledge about trends, signals and all seasonal factors that may interfere positively or negatively in future finances.

The main goal of this methodology is to find often-repeated patterns in order to assist in the company’s decision-making, making it more assertive and allowing for the anticipation of potential problems that may put the business at risk.

How it works in practice?

In practice, the predictive financial analysis works by collecting huge amounts of the data addressed above and putting machine learning to do the heavy lifting of analyzing each data and finding patterns in that process.

This results in a series of reports and insights for easy data visualization, making the decision-making and anticipation of scenarios by the financial management quicker. Here are some examples:

  • more accurate and agile reports;
  • more accurate risk and competition reports;
  • visualization and quick access to market analysis to make strategic business decisions.

All this is because the machines’ ability to collect a greater amount of information and analyze it quickly surpasses any operation where the Controller or Financial Analyst has to carry out the manual analysis and reporting of finances.

What are the benefits of predictive analysis for the financial sector?

The predictive analysis of the company’s financial sector can bring many benefits. Below we list the 3 main ones that can make a difference in your company’s financial management:

1. Faster and more assertive decision-making

With reports and financial analyses literally one click away, decision-making becomes faster and the chances of error drop dramatically.

To have everything in the palm of your hand at any time, they just need to be interconnected by good financial management software.

2. Increases the adaptability of the operation

The larger a company is, the more limited its operation becomes – especially because of the size and complexity of the management that this entails.

Therefore, predictive analysis can provide greater flexibility, predicting scenarios and making it possible to plan for drastic changes in the operation much earlier.

3. Greater profitability

In addition to all this, predictive analysis also has the advantage of conducting a thorough scan of the business’s financial sector to try to predict what is ahead. However, in doing so, it can also survey alarming data about the current situation that go unnoticed precisely because of the amount of data to be analyzed.

Thus, it is possible to save money by anticipating and identifying current bottlenecks in order to eliminate them and increase the company’s profitability.

So, were we able to show you how predictive financial analysis works and why is it so important in your business’s management? Then share this on social media and help others understand its power!