We know that companies seek to modernize their processes to become efficient — and, as a result, improve their respective profit margins. Thus, it’s important to understand how logistics technology can help entrepreneurs achieve this objective.

However, investing in innovation doesn’t just mean changing your equipment, it means incorporating a new way of thinking into your business activities. If this doesn’t occur, a businessperson can make a large investment only to see everything remain unchanged.

Are you interested in this subject and do you want to learn more about logistics technology? If so, then continue reading this article!

CRM logistics technology

Before we address anything else, it’s important to correct a misunderstanding in terms of CRM. This abbreviation stands for Customer Relationship Management.

Therefore, unlike what many businesspeople think, CRM is not a piece of software, but rather a strategy to improve the customer’s perception of the company. This relationship is as important as the product or service that your company is offering.

Having clarified this, we can now understand how logistics technology is capable of helping entrepreneurs be successful in a CRM strategy: by collecting and analyzing data.

Thus, it is possible to offer more personalized service, improve sales and diminish public rejection. To tell the truth, a CRM strategy without technology becomes unviable.

Beacons 

This resource makes it possible to exchange information between devices via Bluetooth. For example: the customer places his or her cell phone next to a device in a luncheonette and receives nutritional information about the sandwich being consumed.

This is an innovative and accessible approach, but how does it improve logistics? Technology can be employed to collect information about the customer and, in this way, improve the company’s database, offering personalized service.

In addition, with more information, it’s possible to elaborate new sales strategies, diminishing transport and product storage costs. This is because the exchange of data is more efficient than the filling out registration sheets, for example.

This system based on Beacons can be used for payments, scheduling, information requests, complaints, etc. And it’s all accomplished in an automatic fashion.

RFID

Another interesting example of technology is radio frequency identification (RFID). With this system, two objects can communicate by using radiophonic signals, exchanging information with each other.

This is an evolution of the barcode reading system. In terms of logistics, it’s already used to control the stocks of medium to large firms, for example.

Thus, each stored item receives an RFID label and, when it is consumed, its information is updated automatically. As a result, it’s possible to avoid human errors and make the purchasing department more dynamic.

As we’ve seen in this article, the use of technology in logistics is fundamental to its achieving success in its activities and developing an efficient growth strategy.

Another example of logistics technology is MyABCM’s software, which is used by firms around the world that wish to refine their activities. Worldwide leaders in transport and handling logistics use it to know exactly what their costs and results are by Product, Client, Route, Distribution Center, Project and Delivery Type (In-house or Outsourced Trucks), which makes it possible for their executives to make sound decisions. If you’re curious to know more about how it can help you, get in contact with us and let us answer any questions you may have!