Cadbury – Grupo Peñafiel

“These days leading companies need tools that will provide them with greater control and financial transparency, which will give them an idea of the real profitability of their brands allowing them to identify where they should invest, always focusing on formulating winning strategies that will support the growth of a healthy, profitable business. ABC costing has become Grupo Peñafiel’s main tool for informing its decision making.”

Nestor Castro
Financial Planning Manager
Grupo Peñafiel, Mexico


Grupo Peñafiel is one of the largest beverage companies in Mexico. They have been in business for more than 60 years, and they offer a wide variety of carbonated and non-carbonated drinks. With more than 50 leading brands, such as Peñafiel, Clamato, Squirt, Aguafiel, Crush, Dr. Pepper, Snapple, Canada Dry, and Schweppes, among others, they have more than 300,000 points of sale. Their business model integrates every step of the supply chain, from manufacturing the product to distributing it to its consumers.


Grupo Peñafiel’s greatest difficulty was getting appropriate information for its performance indicators in enough detail to make decisions, because the group’s previous system was obsolete.


MyABCM is a very attractive tool because it offers several benefits at the same time: processes that can be automated using the interface, quick calculation times, the importing of tables, the exporting of cubes, technical support, and the flexibility to adjust with internal changes without needing to hire a consulting firm, among others.


The process currently takes 2 days as compared to the 15 days it took in the past before the implementation of MyABCM. Thanks to the sophisticated and detailed information provided by this tool for profitability as well as other forms of analysis, the company today has better control of the cost and profitability of its routes, markets, brands, channels, and clients.

Customized Solutions for Your Company’s Financial Management

Based on our broad experience in the market and our successful case studies in practically every sector, we’ve developed and continue to refine complete and innovative solutions for the strategic management of costs, profitability and performance. Our products have been created to meet the specific needs of each client.


Bardhal promax

A leader in automotive fluids, additives and lubricants, it uses MyABCM to identify opportunities to optimize its profitability.
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corporacion aceros arequipa

Corporación Aceros Arequipa
A Peruvian group founded in 1964 which is a now a leader in the steel industry, it produces and distributes steel bars to the machine and construction industries and uses MyABCM to trace opportunities to reduce and optimize costs.
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Cadbury – Grupo Peñafiel
One of the largest beverage companies in Mexico, having been in business for 60 years, it uses MyABCM to analyze the profitability of delivery routes, markets, brands, channels, regions and clients.
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corporacion maresa

Corporación Maresa
One of the largest corporate groups in Ecuador with most of its businesses oriented towards the automotive sector, it has installed MyABCM‘s profitability software in several of its business units.
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Qualtia Alimentos
A food company founded in 1972, it makes and commercializes meats and cheeses in over 40 countries and uses MyABCM to periodically identify opportunities to improve profitability.
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The largest wholesale distributor in Latin America, it uses MyABCM to help it view the profitability of the company’s main business areas.
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Unimed-Rio was created by and is run by doctors using the best practices in medicine. It seeks to achieve the highest level of excellence in its services for the largest number of people.
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Hospital Metropolitano
Reference in the health sector in northern Brazil, it uses the MyABCM tool to help it manage hospital costs.
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Visa Vale
A company in the Visa group and a leader in the electronic card benefits sector, it has 60 thousand company clients and uses MyABCM to detail its indirect expenses per Product, Channel and Client.
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The MyABCM solution helps this Chilean leader of the financial payment and transaction segment to plan the cost and profitability of each of the services that it provides.
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Carrefour Soluções Financeiras
Present throughout Brazil, the Grupo Carrefour uses the MyABCM solution to know exactly how much to charge to maintain and grow its customer base, a fundamental strategy for the group’s growth in this country.
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A division of Intermarché groups, focused on IT services, utilizes MyABCM for strategic costs management by activities.
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Imprensa Oficial do Estado de SP
One of the most traditional and respected organizations in Brazil, it uses MyABCM to analyze costs in various dimensions like Product, Client Type, Sales Channel and Sales Type.
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A public company located in Riga, the capital of Latvia, it uses MyABCM to know in detail the costs of the services it provides and to analyze individual results for its various business units.
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