Case study: Profitability Software

corporacion maresa

Corporación Maresa

“MyABCM allows you to view the costing model in a graphic manner, which facilitated its validation as the project evolved. The support we received in terms of optimizing the conceptual model’s structure, integrating company information with the profitability dimensions, and the generating of reports, was very agile. We received enough training so that we could progress on our own, knowing that at any moment we could count on support from the MyABCM team.”

Juan Carlos Arellano
CFO, Executive Vice President
Corporación Maresa, Ecuador


The Corporación Maresa was created in 1997 in Quito, Ecuador, with the objective of forming a conglomerate of auto dealers and automakers. The companies that comprise this holding company are Maresa Ensambladora, Mazda, Ford, Avis, Kawasaki and Maresa Colombia. Corporación Maresa Holding supervises the operations of its component companies developing business strategies and providing support to various areas.


The challenge for Corporación Maresa was to inculcate a culture of strategic cost management, going from the assignment of corporate costs to various business units to profitability per product, client and channel. The organization already had accounting information per cost center and standard costs at one of its manufacturing units. However, it couldn’t tell clearly the effort that the support areas provided the rest of the company. They also didn’t have profitability information per client and channel, especially in the commercial and service units.


The MyABCM software chosen is very light and easy to use for profitability analysis, it can simulate storage for various periods, it’s easy to use in the local language (Spanish), and it produces reports, performs graphic analyses and also measures costs based on the company’s activities. The costing models constructed for the corporate level as well as the business unit level fully met all our initial goals and expectations. Different levels of detail for costing and profitability information, as well as costing assignments, enable us to broaden the analyses which inform our decisions related to planning and scenario simulations.


The information we’ve obtained ever since the first few reporting periods have been of great value, because they’ve enabled us to see how our costs behave as well as their origins and impacts on business profitability, and this has now made it possible to manage our business targets much better. This tool also offers support for corporate budgeting, scenario simulations for various business units, and an appropriate treatment of capacity.

Customized Solutions for Your Company’s Financial Management

Based on our broad experience in the market and our successful case studies in practically every sector, we’ve developed and continue to refine complete and innovative solutions for the strategic management of costs, profitability and performance. Our products have been created to meet the specific needs of each client.


Bardhal promax

A leader in automotive fluids, additives and lubricants, it uses MyABCM to identify opportunities to optimize its profitability.
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corporacion aceros arequipa

Corporación Aceros Arequipa
A Peruvian group founded in 1964 which is a now a leader in the steel industry, it produces and distributes steel bars to the machine and construction industries and uses MyABCM to trace opportunities to reduce and optimize costs.
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Cadbury – Grupo Peñafiel
One of the largest beverage companies in Mexico, having been in business for 60 years, it uses MyABCM to analyze the profitability of delivery routes, markets, brands, channels, regions and clients.
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corporacion maresa

Corporación Maresa
One of the largest corporate groups in Ecuador with most of its businesses oriented towards the automotive sector, it has installed MyABCM‘s profitability software in several of its business units.
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qualtia alimentos

Qualtia Alimentos
A food company founded in 1972, it makes and commercializes meats and cheeses in over 40 countries and uses MyABCM to periodically identify opportunities to improve profitability.
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Alcyon is a French leader in the distribution of medicines for animals, food and equipment.
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Hospital Metropolitano
Reference in the health sector in northern Brazil, it uses the MyABCM tool to help it manage hospital costs.
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Visa Vale
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Carrefour Soluções Financeiras
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Contecon Manzanillo SA de CV
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The companies that make up the group specialize in providing security and efficiency through their infrastructure.
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Imprensa Oficial do Estado de SP
One of the most traditional and respected organizations in Brazil, it uses MyABCM to analyze costs in various dimensions like Product, Client Type, Sales Channel and Sales Type.
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UTE is a company of the Uruguayan Government, whose action includes the whole electric power supply chain for the country.
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